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Welcome
I want to focus more on building relationships with consumers. Yesterday it was about blindly sending messages to people who didn't care about what we had to say.
Today's it's about listening to the consumer, creating a relationship with them and adding value to their lives. Create an ad, or create a conversation? I'd rather converse.
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If companies were serious about talking to their customers, they’d put a link to their Twitter site on their index page. #officedepotfail
September 16, 2009
