I want to focus more on building relationships with consumers. Yesterday it was about blindly sending messages to people who didn't care about what we had to say.
Today's it's about listening to the consumer, creating a relationship with them and adding value to their lives. Create an ad, or create a conversation? I'd rather converse.
Blogs I Follow
September 16, 2009
hey @officedepot, why can’t the $20 off coupons on purchase of $100 or more be used on technology products? I should have gone to Staples!