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Welcome
I want to focus more on building relationships with consumers. Yesterday it was about blindly sending messages to people who didn't care about what we had to say.
Today's it's about listening to the consumer, creating a relationship with them and adding value to their lives. Create an ad, or create a conversation? I'd rather converse.
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Isn’t the KFC grilled chicken value meal just one grilled wing with a bunch of fries? Don’t get it.
September 17, 2009
